What to do When Your Home Won't Sell

If your house has been on the market longer than expected and you’ve had minimal activity, it’s time to review the 4 things that impact selling: Price, Condition, Location, and Marketing Plan.

  1. Price – Evaluate the market with your agent to see the recent solds and new listings. Discuss where your house fits into this market data. Now may be the time for a price reduction.
  2. Condition – Look at your house through buyers’ eyes. Spruce up, fix problems, de-clutter. Review feedback from showings to see if there are any issues which should be addressed.
  3. Location – If you are located close to the road or packed in with other homes for example, you can only overcome a poor location by lower pricing. “What price will make the road ‘go away’?”
  4. Marketing Plan – Review where your property has been marketed with your agent. Look for heavy internet exposure, make sure your home is distributed to multiple sites, check the pictures on MLS to be sure there are as many as possible and that they represent your house to its best advantage, discuss the target market to consider other placement.

It takes time to market and sell a home – keep in mind that the average days on market in the Sunapee region is around 5 months (statistic derived from the NNEREN MLS). If you’re looking for an agent who has the expertise to get your home sold, then give me a call at 603-526-4116.

Donna Forest, ABR

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