It's All About the Emotion

The purchasing decision of a buyer is actually a lifestyle choice.  Even though price is an important factor, it really boils down to how the house makes the buyer feel.  Sellers need to prepare their property to appeal to the emotional side of buyers.  This can be done by creating a series of impressions that help buyers imagine living in the home.  Here are some useful tips for preparing your house for sale.

  • Uncluttering is the most important and least expensive step.   No one wants a house that feels small.  You need to show buyers there is room for their things.
  • Cleaning.  A sparkling clean house tells buyers how well-cared for the home is.
  • Be odor neutral.  Pet smells and odors are an immediate turn-off.  And no, Glade plug-ins are not the answer.
  • Repair anything that needs fixing.  This will show buyers there is no work to be done and the house is move-in ready.
  • Staging.  You want to evoke emotions that this is ”home”.  Rearrange furniture, buy new shower curtains & towels, replace dated light fixtures, etc.

When a buyer steps through the door, you control over 70% of their first impressions.  Lack of cleanliness, clutter, and odor are the top objections that impact buyers and are the least expensive to fix.   Give me a call if you want to put my home selling expertise to work for you, 603-526-4116, donna@donnaforest.com, www.donnaforest.com

Real estate markets are local, and we have the real scoop on ours.  Coldwell Banker Milestone Real Estate

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