Can You Smell That?
The history of Aromatherapy dates back at least to 4000 BC, although the term "aromatherapy" was first used in the 1920s by the French chemist René Maurice Gattefossé who accidentally discovered that lavender oil relieves pain and assists in the healing of burns. Humans can discern about 10,000 smells. Remember Cleopatra? She placed layers of rose petals on her palace floors to entice Mark Antony. She knew the power of scent and got that part right, but according to recent studies, the scents that most attract men are pumpkin pie and anise. Well, she didn’t have our science or pumpkin pie. Today, Aromatherapy is used in almost every bath and beauty product on the shelf. It is also used by some for healing. "Set the Mood" for a sale in Real Estate. Aromatherapy is especially useful for Open Houses or to assist sellers with pet or cooking odors. Studies have shown that the first thing people notice when they walk into a home is the smell. A strong or unpleasant smell can turn off a buyer immediately. Studies have also shown that a buyer's impression of a home is made in the first 30 seconds upon entering and a buy/no buy decision is not far after. Needless to say, this first impression is critical in the sale of a home, and smell is an important part of the experience. So why not use the buyer's senses to your advantage? It is possible to not only stage a home to be visually appealing and uncluttered but to also stimulate the buyer's other senses - especially their sense of smell. Set the mood for your home by the use of Essential Oils or candles that include essential oils. If the home is small, you may want to limit the scents to one or possibly two. If the home is larger however, you can set the mood for each of the major areas of the home. Some examples include: • Lavender Oil - Has a calming effect and would be ideal to set the mood for a master bathroom or bedroom. • Bergamot - Has a fresh, sweet, citrus scent that is familiar to many as the flavoring in Earl Gray, would help create the ideal mood for a master bedroom or bathroom. • Lemon or Citrus - Has a clean, refreshing scent and would be great for a kitchen, bathroom, or dining area. • Peppermint - Has a clean, cooling scent and would be great on a hot summer day in the kitchen or main areas of the home. • Balsam Fir - Has a soothing effect and would be great around the holidays in the main areas of the home. • Jasmine - Has a warm, exotic floral fragrance that creates a feeling of "romance", ideal for the master bath or bedroom.